Attracting and retaining students are the main concerns that language schools have. Students can easily lose their motivation, while their demand for new formats keeps growing. They spend a lot of time comparing different options before making a final decision on which online language course they will purchase. Differentiating yourself from the competition is an excellent strategy to help you stand out; so how can you do it effectively?Online Dexway Authoring Tool

Since the range of face-to-face, online and blended learning courses offered these days is as extensive as ever, it makes perfect sense to take a step forward and create your own online course. Dexway provides you with everything you will need to quickly and easily develop your course, no technical knowledge required.

Throughout the years, many of our customers have had the exact same thought: the need to distinguish themselves from their competitors in order to offer a unique service that attracts and retains students. As the study by Juha Kettunen (2003) from the Turku University of Applied Sciences (Finland) points out, competitive strategies “involve overall cost leadership, differentiation and focus,” delving into what are known as Porter’s strategies.

Many think that it’s just a matter of price, but that could not be further from the truth. Lowering your price will produce timely results, but it will not improve the quality of your content and, therefore, will not increase students’ interest. It is not enough to just attract students; you have to win them over, too.

Dexway global language solution introduces a powerful new cloud-authoring tool, Dexway Authoring tool:

To differentiate yourself from your competitors, the best strategy is to create or customize an online language course; that is, to offer a product that stands out from the rest of the courses by offering the same school spirit and know-how your language schools have. Although this may seem difficult at first, Dexway will end up saving you a lot of time since you won’t have to start from scratch and you will be able to use all the extensive content Dexway has developed.

Transform an extraordinary method into a unique course by combining Dexway’s expertise with their tried and tested contents and resources.

Develop your own language courses utilizing your experience and combine Dexway’s proven materials with your own materials and know-how. This new service is added to the other tools offered by Dexway, transforming their language courses into industry leaders.


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