{"id":2691,"date":"2015-10-28T16:31:09","date_gmt":"2015-10-28T16:31:09","guid":{"rendered":"https:\/\/www.dexway.com\/?p=2691"},"modified":"2025-11-17T12:51:03","modified_gmt":"2025-11-17T11:51:03","slug":"implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial","status":"publish","type":"post","link":"https:\/\/www.dexway.com\/es\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\/","title":{"rendered":"Implantar una estrategia ling\u00fc\u00edstica es la clave del \u00e9xito empresarial"},"content":{"rendered":"<span class=\"synved-social-container synved-social-container-share\"><a class=\"synved-social-button synved-social-button-share synved-social-size-32 synved-social-resolution-single synved-social-provider-facebook nolightbox\" data-provider=\"facebook\" target=\"_blank\" rel=\"nofollow\" title=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.dexway.com%2Fes%2Fwp-json%2Fwp%2Fv2%2Fposts%2F2691%2F&#038;t=Implantar%20una%20estrategia%20ling%C3%BC%C3%ADstica%20es%20la%20clave%20del%20%C3%A9xito%20empresarial&#038;s=100&#038;p&#091;url&#093;=https%3A%2F%2Fwww.dexway.com%2Fes%2Fwp-json%2Fwp%2Fv2%2Fposts%2F2691%2F&#038;p&#091;images&#093;&#091;0&#093;=https%3A%2F%2Fwww.dexway.com%2Fwp-content%2Fuploads%2F2015%2F10%2FImplantar-estrategia-linguistica-es-clave.jpg&#038;p&#091;title&#093;=Implantar%20una%20estrategia%20ling%C3%BC%C3%ADstica%20es%20la%20clave%20del%20%C3%A9xito%20empresarial\" style=\"font-size: 0px;width:32px;height:32px;margin:0;margin-bottom:5px;margin-right:5px\"><img loading=\"lazy\" decoding=\"async\" alt=\"Facebook\" title=\"Share on Facebook\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"32\" height=\"32\" style=\"display: inline;width:32px;height:32px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/www.dexway.com\/wp-content\/plugins\/social-media-feather\/synved-social\/addons\/extra-icons\/image\/social\/clearslate\/64x64\/facebook.png\" \/><\/a><a class=\"synved-social-button synved-social-button-share synved-social-size-32 synved-social-resolution-single synved-social-provider-twitter nolightbox\" data-provider=\"twitter\" target=\"_blank\" rel=\"nofollow\" title=\"Share on Twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dexway.com%2Fes%2Fwp-json%2Fwp%2Fv2%2Fposts%2F2691%2F&#038;text=Hey%20check%20this%20out\" style=\"font-size: 0px;width:32px;height:32px;margin:0;margin-bottom:5px;margin-right:5px\"><img loading=\"lazy\" decoding=\"async\" alt=\"twitter\" title=\"Share on Twitter\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"32\" height=\"32\" style=\"display: inline;width:32px;height:32px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/www.dexway.com\/wp-content\/plugins\/social-media-feather\/synved-social\/addons\/extra-icons\/image\/social\/clearslate\/64x64\/twitter.png\" \/><\/a><a class=\"synved-social-button synved-social-button-share synved-social-size-32 synved-social-resolution-single synved-social-provider-reddit nolightbox\" data-provider=\"reddit\" target=\"_blank\" rel=\"nofollow\" title=\"Share on Reddit\" href=\"https:\/\/www.reddit.com\/submit?url=https%3A%2F%2Fwww.dexway.com%2Fes%2Fwp-json%2Fwp%2Fv2%2Fposts%2F2691%2F&#038;title=Implantar%20una%20estrategia%20ling%C3%BC%C3%ADstica%20es%20la%20clave%20del%20%C3%A9xito%20empresarial\" style=\"font-size: 0px;width:32px;height:32px;margin:0;margin-bottom:5px;margin-right:5px\"><img loading=\"lazy\" decoding=\"async\" alt=\"reddit\" title=\"Share on Reddit\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"32\" height=\"32\" style=\"display: inline;width:32px;height:32px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/www.dexway.com\/wp-content\/plugins\/social-media-feather\/synved-social\/addons\/extra-icons\/image\/social\/clearslate\/64x64\/reddit.png\" \/><\/a><a class=\"synved-social-button synved-social-button-share synved-social-size-32 synved-social-resolution-single synved-social-provider-pinterest nolightbox\" data-provider=\"pinterest\" target=\"_blank\" rel=\"nofollow\" title=\"Pin it with Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.dexway.com%2Fes%2Fwp-json%2Fwp%2Fv2%2Fposts%2F2691%2F&#038;media=https%3A%2F%2Fwww.dexway.com%2Fwp-content%2Fuploads%2F2015%2F10%2FImplantar-estrategia-linguistica-es-clave.jpg&#038;description=Implantar%20una%20estrategia%20ling%C3%BC%C3%ADstica%20es%20la%20clave%20del%20%C3%A9xito%20empresarial\" style=\"font-size: 0px;width:32px;height:32px;margin:0;margin-bottom:5px;margin-right:5px\"><img loading=\"lazy\" decoding=\"async\" alt=\"pinterest\" title=\"Pin it with Pinterest\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"32\" height=\"32\" style=\"display: inline;width:32px;height:32px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/www.dexway.com\/wp-content\/plugins\/social-media-feather\/synved-social\/addons\/extra-icons\/image\/social\/clearslate\/64x64\/pinterest.png\" \/><\/a><a class=\"synved-social-button synved-social-button-share synved-social-size-32 synved-social-resolution-single synved-social-provider-linkedin nolightbox\" data-provider=\"linkedin\" target=\"_blank\" rel=\"nofollow\" title=\"Share on Linkedin\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.dexway.com%2Fes%2Fwp-json%2Fwp%2Fv2%2Fposts%2F2691%2F&#038;title=Implantar%20una%20estrategia%20ling%C3%BC%C3%ADstica%20es%20la%20clave%20del%20%C3%A9xito%20empresarial\" style=\"font-size: 0px;width:32px;height:32px;margin:0;margin-bottom:5px;margin-right:5px\"><img loading=\"lazy\" decoding=\"async\" alt=\"linkedin\" title=\"Share on Linkedin\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"32\" height=\"32\" style=\"display: inline;width:32px;height:32px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/www.dexway.com\/wp-content\/plugins\/social-media-feather\/synved-social\/addons\/extra-icons\/image\/social\/clearslate\/64x64\/linkedin.png\" \/><\/a><a class=\"synved-social-button synved-social-button-share synved-social-size-32 synved-social-resolution-single synved-social-provider-mail nolightbox\" data-provider=\"mail\" rel=\"nofollow\" title=\"Share by email\" href=\"mailto:?subject=Implantar%20una%20estrategia%20ling%C3%BC%C3%ADstica%20es%20la%20clave%20del%20%C3%A9xito%20empresarial&#038;body=Hey%20check%20this%20out:%20https%3A%2F%2Fwww.dexway.com%2Fes%2Fwp-json%2Fwp%2Fv2%2Fposts%2F2691%2F\" style=\"font-size: 0px;width:32px;height:32px;margin:0;margin-bottom:5px\"><img loading=\"lazy\" decoding=\"async\" alt=\"mail\" title=\"Share by email\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"32\" height=\"32\" style=\"display: inline;width:32px;height:32px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/www.dexway.com\/wp-content\/plugins\/social-media-feather\/synved-social\/addons\/extra-icons\/image\/social\/clearslate\/64x64\/mail.png\" \/><\/a><\/span><p><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-3649 aligncenter\" src=\"http:\/\/www.dexway.com\/wp-content\/uploads\/2015\/10\/Implantar-estrategia-linguistica-es-clave-2.jpg\" alt=\"Implantar-estrategia-linguistica-es-clave \" width=\"1075\" height=\"600\" srcset=\"https:\/\/www.dexway.com\/wp-content\/uploads\/2015\/10\/Implantar-estrategia-linguistica-es-clave-2.jpg 1075w, https:\/\/www.dexway.com\/wp-content\/uploads\/2015\/10\/Implantar-estrategia-linguistica-es-clave-2-300x167.jpg 300w, https:\/\/www.dexway.com\/wp-content\/uploads\/2015\/10\/Implantar-estrategia-linguistica-es-clave-2-1024x572.jpg 1024w\" sizes=\"(max-width: 1075px) 100vw, 1075px\" \/><\/p>\n<p>Una <strong>estrategia ling\u00fc\u00edstica<\/strong> es un paquete de <strong>medidas<\/strong> y <strong>t\u00e9cnicas<\/strong> que una empresa aplica para eliminar <strong>barreras ling\u00fc\u00edsticas<\/strong> y culturales en mercados<strong> extranjeros<\/strong> nuevos y en expansi\u00f3n.<\/p>\n<p>Seg\u00fan la<strong> gu\u00eda ling\u00fc\u00edstica<\/strong> para empresas europeas, una <strong>estrategia ling\u00fc\u00edstica<\/strong> debe contar con:<\/p>\n<ul>\n<li>Uso de agentes locales para solucionar los <strong>problemas ling\u00fc\u00edsticos<\/strong><\/li>\n<li>Creaci\u00f3n de p\u00e1ginas web especialmente <strong>adaptadas a la cultura y\/o al idioma<\/strong><\/li>\n<li>Uso de <strong>auditor\u00edas ling\u00fc\u00edsticas<\/strong><\/li>\n<li>Uso de traductores e <strong>int\u00e9rpretes profesionales<\/strong><\/li>\n<li><strong>Traducci\u00f3n<\/strong> del material promocional, de ventas y\/o t\u00e9cnico<\/li>\n<li>Formaci\u00f3n en <strong>idiomas<\/strong> y planes de informaci\u00f3n cultural<\/li>\n<li><strong>Aprendizaje de <a href=\"http:\/\/www.dexway.com\" target=\"_blank\" rel=\"noopener\">idiomas\u00a0online<\/a><\/strong><\/li>\n<li>Selecci\u00f3n de <strong>empleados<\/strong> y pol\u00edtica de contrataci\u00f3n<\/li>\n<li>Apoyo a la movilidad de los empleados, y programas de camarader\u00eda y de traslados en comisi\u00f3n de servicios<\/li>\n<li>Colaboraci\u00f3n con <strong>universidades<\/strong> locales<\/li>\n<li>Programas de <strong>pr\u00e1cticas de estudiantes extranjeros<\/strong><\/li>\n<li>Contrataci\u00f3n de <strong>hablantes nativos<\/strong><\/li>\n<li>Comercio electr\u00f3nico con <strong>operaciones multiling\u00fces<\/strong><\/li>\n<li><strong>Adaptaci\u00f3n del producto<\/strong> o del envase a los gustos y costumbres locales.<\/li>\n<\/ul>\n<h1><\/h1>\n<p><strong>\u00bfCu\u00e1l es la repercusi\u00f3n de la estrategia ling\u00fc\u00edstica en el mercado?<\/strong><\/p>\n<p>Seg\u00fan la <strong>gu\u00eda ling\u00fc\u00edstica<\/strong> para empresas europeas, si su empresa invierte en cuatro <strong>medidas ling\u00fc\u00edsticas<\/strong>, es muy probable que sus exportaciones crezcan un 50 % m\u00e1s que las de sus <strong>competidores<\/strong> que no lo hacen.<\/p>\n<p>Si se desea <strong>aumentar las exportaciones<\/strong> o el negocio en un mercado global, estas cuatro <strong>t\u00e9cnicas ling\u00fc\u00edsticas<\/strong> son de ayuda:<\/p>\n<ol>\n<li>Contratar <strong>nativos<\/strong> de los mercados objetivo<\/li>\n<li>Nombrar empleados con <strong>habilidades ling\u00fc\u00edsticas<\/strong><\/li>\n<li>Colaborar con traductores y\/o int\u00e9rpretes profesionales<\/li>\n<li>Desarrollar un<strong> plan estrat\u00e9gico ling\u00fc\u00edstico<\/strong> para hacer frente a las barreras de <strong>comunicaci\u00f3n<\/strong> antes de empezar hacer negocios en un <strong>pa\u00eds extranjero<\/strong> concreto.<\/li>\n<\/ol>\n<h1><\/h1>\n<h3><strong>\u00bfPor qu\u00e9 se necesita una estrategia de idiomas?<\/strong><\/h3>\n<p>Hay muchas palabras negativas que se pueden numerar para definir la falta de <strong>estrategia de idiomas empresarial<\/strong>. Perdida de ventas, ineficiencia, falta de visi\u00f3n empresarial, etc. Seg\u00fan un art\u00edculo de la revista <a href=\"http:\/\/www.forbes.com\/sites\/hbsworkingknowledge\/2014\/10\/06\/why-global-businesses-need-a-language-strategy\/\" target=\"_blank\" rel=\"noopener\">Forbes<\/a>, el profesor Tsedal Neeley, profesor asociado a Harvard Business School, es clave el reto de la <strong>comunicaci\u00f3n<\/strong> en los <strong>mercados globales<\/strong>, y obligatorio para las organizaciones <strong>multinacionales<\/strong> tener una<strong> estrategia de idiomas<\/strong> clara.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una estrategia ling\u00fc\u00edstica es un paquete de medidas y t\u00e9cnicas que una empresa aplica para eliminar barreras ling\u00fc\u00edsticas y culturales en mercados extranjeros nuevos y en expansi\u00f3n. Seg\u00fan la gu\u00eda ling\u00fc\u00edstica para empresas europeas, una estrategia ling\u00fc\u00edstica debe contar con: Uso de agentes locales para solucionar los problemas ling\u00fc\u00edsticos Creaci\u00f3n de p\u00e1ginas web especialmente adaptadas [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":2740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[86],"class_list":["post-2691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metodologia","tag-cursos-de-idiomas-para-empresas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Implantar una estrategia ling\u00fc\u00edstica es clave - Dexway<\/title>\n<meta name=\"description\" content=\"Seg\u00fan un art\u00edculo de Forbes, es obligatorio para las multinacionales tener una estrategia ling\u00fc\u00edstica clara y definida como clave del \u00e9xito empresarial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dexway.com\/es\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Implantar una estrategia ling\u00fc\u00edstica es clave - Dexway\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan un art\u00edculo de Forbes, es obligatorio para las multinacionales tener una estrategia ling\u00fc\u00edstica clara y definida como clave del \u00e9xito empresarial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dexway.com\/es\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\/\" \/>\n<meta property=\"og:site_name\" content=\"Dexway\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dexwayidiomas\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-28T16:31:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-17T11:51:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dexway.com\/wp-content\/uploads\/2015\/10\/Implantar-estrategia-linguistica-es-clave.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1322\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dexway Communication\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mydexway\" \/>\n<meta name=\"twitter:site\" content=\"@mydexway\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dexway Communication\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dexway.com\\\/es\\\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dexway.com\\\/es\\\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\\\/\"},\"author\":{\"name\":\"Dexway Communication\",\"@id\":\"https:\\\/\\\/www.dexway.com\\\/#\\\/schema\\\/person\\\/40ed278af4bddcbfab2d64d3c679732a\"},\"headline\":\"Implantar una estrategia ling\u00fc\u00edstica es la clave del \u00e9xito empresarial\",\"datePublished\":\"2015-10-28T16:31:09+00:00\",\"dateModified\":\"2025-11-17T11:51:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dexway.com\\\/es\\\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\\\/\"},\"wordCount\":389,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.dexway.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dexway.com\\\/es\\\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dexway.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Implantar-estrategia-linguistica-es-clave.jpg\",\"keywords\":[\"Cursos de idiomas para empresas\"],\"articleSection\":[\"Metodolog\u00eda\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.dexway.com\\\/es\\\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dexway.com\\\/es\\\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\\\/\",\"url\":\"https:\\\/\\\/www.dexway.com\\\/es\\\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\\\/\",\"name\":\"Implantar una estrategia ling\u00fc\u00edstica es clave - Dexway\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dexway.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.dexway.com\\\/es\\\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dexway.com\\\/es\\\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dexway.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Implantar-estrategia-linguistica-es-clave.jpg\",\"datePublished\":\"2015-10-28T16:31:09+00:00\",\"dateModified\":\"2025-11-17T11:51:03+00:00\",\"description\":\"Seg\u00fan un art\u00edculo de Forbes, es obligatorio para las multinacionales tener una estrategia ling\u00fc\u00edstica clara y definida como clave del \u00e9xito empresarial.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.dexway.com\\\/es\\\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.dexway.com\\\/es\\\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.dexway.com\\\/es\\\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.dexway.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Implantar-estrategia-linguistica-es-clave.jpg\",\"contentUrl\":\"https:\\\/\\\/www.dexway.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Implantar-estrategia-linguistica-es-clave.jpg\",\"width\":1500,\"height\":1322,\"caption\":\"Implantar-estrategia-linguistica-es-clave\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.dexway.com\\\/es\\\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.dexway.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Implantar una estrategia ling\u00fc\u00edstica es la clave del \u00e9xito empresarial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.dexway.com\\\/#website\",\"url\":\"https:\\\/\\\/www.dexway.com\\\/\",\"name\":\"Dexway\",\"description\":\"Innovation in Languages\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.dexway.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.dexway.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.dexway.com\\\/#organization\",\"name\":\"Dexway\",\"url\":\"https:\\\/\\\/www.dexway.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.dexway.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.dexway.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/PNG100-innovation-in-languages-Logo-Dexway-RGB.png\",\"contentUrl\":\"https:\\\/\\\/www.dexway.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/PNG100-innovation-in-languages-Logo-Dexway-RGB.png\",\"width\":314,\"height\":100,\"caption\":\"Dexway\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dexway.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/dexwayidiomas\",\"https:\\\/\\\/x.com\\\/mydexway\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/dexway\\\/\",\"https:\\\/\\\/www.instagram.com\\\/dexway_idiomas\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.dexway.com\\\/#\\\/schema\\\/person\\\/40ed278af4bddcbfab2d64d3c679732a\",\"name\":\"Dexway Communication\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4359ef13f09f65835d2204b77e7fbde0515373b26a06d3652ae957e839ac5859?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4359ef13f09f65835d2204b77e7fbde0515373b26a06d3652ae957e839ac5859?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4359ef13f09f65835d2204b77e7fbde0515373b26a06d3652ae957e839ac5859?s=96&d=identicon&r=g\",\"caption\":\"Dexway Communication\"},\"sameAs\":[\"http:\\\/\\\/www.dexway.com\\\/wp-admin\\\/\"],\"url\":\"https:\\\/\\\/www.dexway.com\\\/es\\\/author\\\/carmen-dexway\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Implantar una estrategia ling\u00fc\u00edstica es clave - Dexway","description":"Seg\u00fan un art\u00edculo de Forbes, es obligatorio para las multinacionales tener una estrategia ling\u00fc\u00edstica clara y definida como clave del \u00e9xito empresarial.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dexway.com\/es\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\/","og_locale":"es_ES","og_type":"article","og_title":"Implantar una estrategia ling\u00fc\u00edstica es clave - Dexway","og_description":"Seg\u00fan un art\u00edculo de Forbes, es obligatorio para las multinacionales tener una estrategia ling\u00fc\u00edstica clara y definida como clave del \u00e9xito empresarial.","og_url":"https:\/\/www.dexway.com\/es\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\/","og_site_name":"Dexway","article_publisher":"https:\/\/www.facebook.com\/dexwayidiomas","article_published_time":"2015-10-28T16:31:09+00:00","article_modified_time":"2025-11-17T11:51:03+00:00","og_image":[{"width":1500,"height":1322,"url":"https:\/\/www.dexway.com\/wp-content\/uploads\/2015\/10\/Implantar-estrategia-linguistica-es-clave.jpg","type":"image\/jpeg"}],"author":"Dexway Communication","twitter_card":"summary_large_image","twitter_creator":"@mydexway","twitter_site":"@mydexway","twitter_misc":{"Escrito por":"Dexway Communication","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dexway.com\/es\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\/#article","isPartOf":{"@id":"https:\/\/www.dexway.com\/es\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\/"},"author":{"name":"Dexway Communication","@id":"https:\/\/www.dexway.com\/#\/schema\/person\/40ed278af4bddcbfab2d64d3c679732a"},"headline":"Implantar una estrategia ling\u00fc\u00edstica es la clave del \u00e9xito empresarial","datePublished":"2015-10-28T16:31:09+00:00","dateModified":"2025-11-17T11:51:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dexway.com\/es\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\/"},"wordCount":389,"commentCount":0,"publisher":{"@id":"https:\/\/www.dexway.com\/#organization"},"image":{"@id":"https:\/\/www.dexway.com\/es\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dexway.com\/wp-content\/uploads\/2015\/10\/Implantar-estrategia-linguistica-es-clave.jpg","keywords":["Cursos de idiomas para empresas"],"articleSection":["Metodolog\u00eda"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dexway.com\/es\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dexway.com\/es\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\/","url":"https:\/\/www.dexway.com\/es\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\/","name":"Implantar una estrategia ling\u00fc\u00edstica es clave - Dexway","isPartOf":{"@id":"https:\/\/www.dexway.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dexway.com\/es\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\/#primaryimage"},"image":{"@id":"https:\/\/www.dexway.com\/es\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dexway.com\/wp-content\/uploads\/2015\/10\/Implantar-estrategia-linguistica-es-clave.jpg","datePublished":"2015-10-28T16:31:09+00:00","dateModified":"2025-11-17T11:51:03+00:00","description":"Seg\u00fan un art\u00edculo de Forbes, es obligatorio para las multinacionales tener una estrategia ling\u00fc\u00edstica clara y definida como clave del \u00e9xito empresarial.","breadcrumb":{"@id":"https:\/\/www.dexway.com\/es\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dexway.com\/es\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.dexway.com\/es\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\/#primaryimage","url":"https:\/\/www.dexway.com\/wp-content\/uploads\/2015\/10\/Implantar-estrategia-linguistica-es-clave.jpg","contentUrl":"https:\/\/www.dexway.com\/wp-content\/uploads\/2015\/10\/Implantar-estrategia-linguistica-es-clave.jpg","width":1500,"height":1322,"caption":"Implantar-estrategia-linguistica-es-clave"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dexway.com\/es\/implantar-una-estrategia-linguistica-la-clave-del-exito-empresarial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.dexway.com\/es\/"},{"@type":"ListItem","position":2,"name":"Implantar una estrategia ling\u00fc\u00edstica es la clave del \u00e9xito empresarial"}]},{"@type":"WebSite","@id":"https:\/\/www.dexway.com\/#website","url":"https:\/\/www.dexway.com\/","name":"Dexway","description":"Innovation in Languages","publisher":{"@id":"https:\/\/www.dexway.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dexway.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.dexway.com\/#organization","name":"Dexway","url":"https:\/\/www.dexway.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.dexway.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.dexway.com\/wp-content\/uploads\/2018\/09\/PNG100-innovation-in-languages-Logo-Dexway-RGB.png","contentUrl":"https:\/\/www.dexway.com\/wp-content\/uploads\/2018\/09\/PNG100-innovation-in-languages-Logo-Dexway-RGB.png","width":314,"height":100,"caption":"Dexway"},"image":{"@id":"https:\/\/www.dexway.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dexwayidiomas","https:\/\/x.com\/mydexway","https:\/\/www.linkedin.com\/company\/dexway\/","https:\/\/www.instagram.com\/dexway_idiomas\/"]},{"@type":"Person","@id":"https:\/\/www.dexway.com\/#\/schema\/person\/40ed278af4bddcbfab2d64d3c679732a","name":"Dexway Communication","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/4359ef13f09f65835d2204b77e7fbde0515373b26a06d3652ae957e839ac5859?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4359ef13f09f65835d2204b77e7fbde0515373b26a06d3652ae957e839ac5859?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4359ef13f09f65835d2204b77e7fbde0515373b26a06d3652ae957e839ac5859?s=96&d=identicon&r=g","caption":"Dexway Communication"},"sameAs":["http:\/\/www.dexway.com\/wp-admin\/"],"url":"https:\/\/www.dexway.com\/es\/author\/carmen-dexway\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dexway.com\/es\/wp-json\/wp\/v2\/posts\/2691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dexway.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dexway.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dexway.com\/es\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dexway.com\/es\/wp-json\/wp\/v2\/comments?post=2691"}],"version-history":[{"count":2,"href":"https:\/\/www.dexway.com\/es\/wp-json\/wp\/v2\/posts\/2691\/revisions"}],"predecessor-version":[{"id":426633,"href":"https:\/\/www.dexway.com\/es\/wp-json\/wp\/v2\/posts\/2691\/revisions\/426633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dexway.com\/es\/wp-json\/wp\/v2\/media\/2740"}],"wp:attachment":[{"href":"https:\/\/www.dexway.com\/es\/wp-json\/wp\/v2\/media?parent=2691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dexway.com\/es\/wp-json\/wp\/v2\/categories?post=2691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dexway.com\/es\/wp-json\/wp\/v2\/tags?post=2691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}